Inside The Storm - S4E3: Haier
45:19 Min
Inside The Storm
Inside The Storm - S4E3: Haier
13 Aug 2018 10:00am
“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson” – Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of America's most iconic brands, General Electric.
Inside The Storm
About the show:
Five of the world's biggest brands reveal intimate details on how major companies are run and how, in times of crisis, they survived, adapted and merged to compete better.
With interviews from C-suites, executives and industry analysts, Inside The Storm provides the inside story to the high pressure decisions and risks taken in company boardrooms every day.
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