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Style & Beauty

K-Beauty brand Hera to launch in Singapore

Its first counter will open at Takashimaya this April.

Talk of high-end Korean beauty brand Hera coming to Singapore has been going on for months and we are excited to finally confirm that it will be landing on our shores this April.

The brand, owned by Korean beauty giant Amore Pacific, will open its first counter at Takashimaya. Here's what you can expect to find: Its full selection of makeup and skin care, including the Homme line. There are also plans to open a Hera flagship store here later this year. 

With popular actress Gianna Jun Ji Hyun as its makeup spokesperson, Hera encapsulates the beauty of the modern Korean woman.

Here are some must-tries from the brand:

Hera UV Mist Cushion SPF50+/PA+++
Chock-full of antioxidants and moisturising ingredients, this do-it-all base protects skin and offers flawless coverage with a dewy finish.

Hera Rouge Holic Exceptional
The smooth and creamy lipstick delivers vivid colour in just one swipe. In 20 shades.

Hera Cell Essence
Keeps hydration levels up throughout the day while strengthening skin.

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